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The record-breaking tournament in numbers ? Ī unique audience of 15.4 million witnessed the most exciting final in Cricket World Cup history via Sky Sports, Sky, Channel 4 and More 4, peaking with 8.92m unique viewers at 19:29 at the start of the historic Super Over. ? 3.5 billion minutes watched across Facebook and YouTube ? CWC19 video content nets over 4.6 billion views In the host country, the tournament reached a unique audience of 24 million across live and highlights coverage with the final becoming the most watched game of cricket in the United Kingdom. Locally in participating countries the ICC Men's Cricket World Cup 2019 also demonstrated the scale cricket has to engage fans in a number of markets. This was the most widely available ICC event in history as more than 20,000 hours of live action, repeats and highlights coverage was carried by 25 broadcast partners across more than 200 territories. The theatre and drama of live cricket is compelling and the added jeopardy of tournament cricket enables our sport to cut through and aggregate audiences like never before even in our increasingly fragmented world." ICC Chief Executive Manu Sawhney said: "These quite astounding numbers demonstrate the power of live cricket to connect and engage more deeply with diverse audiences around the world.
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The most watched match of the ICC Men’s Cricket World Cup 2019 globally was India against Pakistan with 273 million unique viewers tuning into linear TV coverage with over another 50 million digital-only viewers. This is a record for an ICC event, seeing an 18% increase from the 2011 Cricket World Cup and 72% increase from the 2015 event. 41% of the audience were women, whilst 32% of the 706 million were aged 18 to 34.įans watched the ICC Men’s Cricket World Cup for a longer amount of time than ever before, with the event amassing a record 13.7 billion global viewing hours. The event also recorded a 42% increase in average time watched per unique viewer in comparison to the 2015 Men’s Cricket World Cup.Įmphasising cricket’s continued appeal, the 706 million unique audience was a 22% increase compared to that of Cricket World Cup 2015. The ICC Men’s Cricket World Cup 2019 was the most watched ICC event ever, with a global cumulative average audience of 1.6 billion for live coverage, a 38% increase over the 2015 edition and a unique broadcast audience of 706 million viewers, demonstrating the phenomenal reach and power of live cricket around the world. 41% of the audience were women, whilst 32% were aged 18 to 34.20,000 hours of coverage carried by 25 broadcast partners across more than 200 territories.13.7 billion hours consumed globally demonstrating the power of live sport.Men's CWC 2019 live coverage reached a global cumulative average audience of 1.6 billion viewers.